Apple Vision Pro

Designed the UX/UI for an OTT experience on Apple Vision Pro, translating an established tablet streaming experience into a spatial interface and exploring new ways to browse and experience video content.

The Challenge
Translating an established OTT experience from a flat tablet interface into a spatial computing environment required rethinking how users navigate, browse, and interact with video content.
Rather than simply scaling an existing iOS layout, the experience needed to account for Vision Pro’s spatial interface, including eye and hand input, depth, field of view, and the ability to move between everyday passthrough and more immersive viewing experiences. The challenge was to retain the familiarity of a traditional streaming service and client branding while making the interface feel natural and comfortable within a three-dimensional environment.

The Work
Starting from an existing OTT tablet experience, I worked on the UX/UI adaptation and expansion of the experience for Apple Vision Pro. This involved rethinking layouts, navigation, content hierarchy, playback controls, and interaction patterns for a spatial interface, while establishing appropriate relationships between content and controls within the viewer’s field of view.
The work explored how familiar streaming behaviours could translate to eye and hand interaction, depth, spatial positioning, and immersive viewing, while maintaining a cohesive visual language and recognisable OTT experience. Alongside this foundation, we explored new monetisation opportunities enabled by the spatial format, including advertising, additional content, bespoke immersive experiences, and product placement.